And it's brilliant!
Look Back is meant to be a sentimental experience. It lets members on the Web or mobile either watch a personalized movie, view a collection of thier top photos, or read a "thank you" card from the company, depending on how much content they have posted to the service. Those who get the movie will be able to edit the posts that are included in their little Facebook flicks.
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Facebook's plan for the next decade is to spread the social-networking love to emerging products. Closer to home, the company is campaigning for coolness and reinventing itself with a series of standalone applications that present Facebook in alternative formats. Monday 4th February, the 10-year old company released Paper for iPhone owners in the US. The application presents News Feed and other news in a digestible format better suited for smartphones. Paper seems to be an imagining of what the social network would be like if it were built in 2014.