This trend has made significant developments in the field of travel and tourism industry. Now the vacation planners can easily plan out their trips book and pay in advance to spare themselves from a troubling holiday.
There has been continuous rise in the online hotel bookings with hotel reservation booked through internet are crossing over 40%. Looking at this figure it has become necessary for travel intermediaries to have a good hotel booking engine. It is the best way to convert the visitor to your website in buying mode and by offering an easy option to check availability, rates, special offers, packages etc.
The travel companies need to focus on what exactly customer looks for while booking for the hotel.
- User Friendly Pages: A well designed website would certainly be an advantage for the travel intermediaries as it would help in converting the visitor on website into actual booker. The website should be easy to navigate. It should create brand experience and awareness so that the traffic on B2C website increases resulting in profits.
- Providing Various Booking options: The hotel booking engines should come with flexible options for the customers where they can book hotel with multi geography rates, multi destination and a unique features of cross sell where customers get option of choosing sightseeing and transfers along with hotel.
- Content is king: For any successful hotel booking engine it is essential to have the content which provides the customers maximum information they would look for while booking hotel online. Few of the basic things that customers look for are location of hotel, photographs, amenities and rates etc.
- Easy Accessibility: The users should be able to book the rooms from anywhere at any time. The online hotel booking engine makes the reservation easy and comfortable for the customers. The travel intermediaries can provide the customers with the worldwide inventory of hotels with just a click through API or XML integration.
- Ease at distribution: The hotel booking engine facilitates the distribution of travel networks and hotel websites and whenever a query is entered by the customer the details of the hotel as recommendation is seen in results. This gives not only gives a perception to the customer but also an increased visibility to the hotel as well.
- Reduction in errors: With the use of sophisticated technology for hotels booking has reduced the errors relating to inconsistent information thus making online booking more safe and efficient. The XML and API Integration helps in making faster payment processing.
Conclusion: With ever increasing competition in travel industry it has become very important for the travel intermediaries, travel companies, tour operators etc. to adopt a sophisticated technology in order to survive and excel over competitors. Thus hotel booking engine optimizes the booking process for customers and companies helps saving time.