Apple unveiled its latest phone and software devices today from Cupertino, including a sleeker, streamlined new iPhone 5s.
Apple also released its budget iPhone, the steel-reinforced, plastic backed iPhone 5c and iOS7 Software.
The new iPhone 5S will cost $199 for 16 GB on a two-year contract, ($299 for 32GB and $399 for 64 GB), while the cheaper, "budget" iPhone 5c model comes in significantly cheaper at $99 on contract ($199 for 32 GB).
Still, the "budget" iPhone 5C comes in at a hefty $549 for 16GB and $649 for 32 GB unlocked. The iPhone 5S is $649, $749, and $849 for the various sizes unlocked.
Uk prices will vary.
Apple's newest software iOS7 will be available for free download starting September 18, featuring streamlined icons and applications featured in new neon and pastel colouring.
Despite rumours, no updated iPad or new iWatch technology was unveiled. Today's event focused strictly on mobile phones, with a rare production of two iPhones at once.
Apple (APPL) stock price was down today despite the new release.
Major advancements announced in Tuesday's conference include an option 500 ppi fingerprint sensor for the iPhone 5s, and an improved camera with better optics, "true tone" flash lighting, and slow motion capability.
The phone will be available in 16B for $99 and 32 GB for $199 with a 2-year contract. Release date is yet-to-be determined. Check back here for all the updates.
iPhone 5s in 16GB is $199, the 32GB is $299, the 64GB is $399 with 2-year contract. There will be a Friday, September 13th pre-order available, and full sale will go forward September 20th.
The latest device is 40 times faster than the first iPhone. iPhone 5S is made of a high-grade aluminium, “It is the gold standard in smartphones," Apple said.
Among updates, a fingerprint scanner will be built into the home button, called "Touch ID."